Advantages of POIdo for publishers:

• Ads are only shown to potentially interested users who’s area of interest already includes the virtual billboard;
• Ads are perceived by the customer as free value-adding services;
• The user will only see the most efficient ads in the area of his interests, so advertisers compete for ad lots.

POIdo works with the following types of ad sites:

Navigation devices
Displaying location-based ads on offline (not connected to the Internet) devices such as most in-car navigators.
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Location-based web apps
Displaying ads in location-based web apps
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Location-based apps on mobile phones
Displaying contextual ads in location-based apps on mobile phones
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