POIdo provides geocontext advertising services (LBA – location-based advertising); LBA is the only way for local businesses to cost-effectively use the power of the Internet to find new customers through measurable advertising.

1. POIdo’s advertising is more efficient than traditional banner or context ads
Response to location-based ads can easily hit 20%, far higher than in other systems. The reason for such high a response is that POIdo ads are only shown to potentially interested users who are already close to the virtual billboard. As a result, the user treats these ads as a free value-added service instead of considering them to be spam.

2. POIdo advertising can be displayed in mobile apps
POIdo offers ad display in location-enabled applications on mobile devices such as smartphones, PDAs and in-car navigators that are seeing explosive growth.

3. POIdo can be useful even for corporate website owners
A website, preferably a location-based one, can also run ads. For instance, if a user wants to book a room in a Moscow hotel, he would see advertising of events during his visit or nearby cafes.

4. POIdo ads are shown where it is best for the advertisers
By installing virtual billboards on the map an advertiser publishes info about services where it is most effective, i.e., near the advertised object or where more customers can see it, while a navigator can show the way from a virtual billboard to the advertised object.

5. POIdo selectively targets the audience
POIdo enables advertisers to choose the best content and the exact place and time of the ad display thus showing their ads only to those most likely to become clients.

6. POIdo easily adapts ads to your needs
POIdo provides a flexible approach to ad campaigns by combining delivery to mobile devices and websites.
Advertisers choose what to pay for: client call or website visit. POIdo is constantly evolving and increasing its offerings giving advertisers the ability to try new approaches at minimum cost to achieve the most effective way of addressing target customers.

7. POIdo makes it easy to launch an ad campaign
POIdo has an easy, convenient management system to place virtual billboards, watch competitor actions in real time and set ad display range depending on price per user action. Parameters, such as place, time of ad display and price are also easily editable.

8. POIdo ad campaigns are not expensive
POIdo’s unique LBA function makes it practical even for micro businesses with small budgets. Plus, every new user receives a sign-up bonus partly covering expenses; in some cases an ad campaign can even be started for free.

9. POIdo lets you outmaneuver competitors
POIdo works best because advertisers compete for the most lucrative space. POIdo (both websites and mobile apps) simultaneously shows a limited number of ads for any specific location. If the number of ads exceeds the limit the user will see only the most effective ads; that means advertisers must compete for the right to show their ads assuring the winners that there will not be so many ads the customer feels spammed. For online ad sites the auction and ad updates happen in real time mode, while for offline ad sites updates take place during map updates (once a week, month or quarter).

10. Try POIdo because it works!
POIdo makes it easy to try; just register here and launch a test ad campaign.