POIdo offers three options for ad placing:

Detailed info views
User sees detailed information about the advertised object based on context and location.

Clicks
Visits to an advertiser’s website (or mobile site) from POIdo partner devices through location and context based ads. Advertisers pay per-visit.

Calls
Target customer can call from his mobile device to an advertiser by clicking on a sponsored link. Advertisers pay per number of calls received.