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POIdo: Groupon on Wheels or Another Convergence of Outsourcing and Innovation Story in Russia

admin — Fri, 11 Nov 2011 06:39:39 +0000

In 2003, a recent MBA grad, bright-eyed and bushy-tailed, I was implementing my business plan which I developed during the entrepreneurship course at London Business School.

GoalEurope was set up to offer outsourcing advice to western companies looking for software development outsourcing in eastern Europe. I have signed up a number of companies to be in my supplier network. One of them was NTR Lab whose cofounder and CEO Nick Mikhailovky told me all sorts of interesting stories about neutral networks when I first met him in his office in Moscow in 2003.

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POIdo at the CRDF Global Travel Grant Program

polina — Mon, 28 Feb 2011 12:19:48 +0000

Nick Mikhailovsky will represent POIdo at the Technology Entrepreneurship and Development Program (TEDP) on March 11-27, 2011. POIdo, ePythia and Pirate Pay were awarded the CRDF Global Technology Entrepreneurship Development Program Travel Grant at the October 2010 Technology Entrepreneurship Workshop in Moscow, Russia. During the visit the winners will go through series of training and coaching sessions and will participate in SXSW Trade Show featuring presentations of the best new digital works. Beginning in Austin, Texas and continuing in Arlington, Virginia, the travel will end in Silicon Valley, California, where grantees will particiapte in the Global Technology Symposium, the leading investment conference venture capital, technology and entrepreneurship in emerging markets.

For more information please visit http://www.crdf.org/events/events_show.htm?doc_id=1494780

Diploma

POIDO BECAME ONE OF 12 FINALISTS AT MobiTechFest Americas 2010

polina — Mon, 20 Sep 2010 19:48:12 +0000

Pay-per-click location-based advertising platform POIdo will present at MobiTechFest Conference on September 21, 2010 in San Francisco, CA

Moscow, Russia and San Francisco, CA, September 20, 2010 – POIdo , a pay-per-click location-based advertising platform, is announced one of 12 companies selected to present to investors and industry executives at Investorfest Media’s MobiTechFest 2010 conference at the Microsoft Conference Center in San Francisco, CA on September 20, 2010.

More than 120 of the mobility industry’s top investors, innovators and executives will attend the conference. The event focuses on bringing together professionals from related disciplines to showcase the most promising innovations from the mobile and WiFi communications industry to a group of leading investors. Investor firms that have confirmed attendance include: Artiman Ventures, Band of Angels, Blumberg Capital, Garage Technology Ventures , GlobeSpan Capital, Granite Ventures, Intel Capital, Javelin Venture Partners, Keiretsu Forum, Matrix Partners, Motorola Ventures, North Bay Angels, Opus capital, Palomar Ventures, Sandhill Angels, Scale Venture Partners, Sierra Ventures, Storm Ventures, TIE Angels, Trinity Ventures, Venrock Capital and Vodafone Ventures.

POIdo is a pay-per-action location-based advertising (LBA) platform providing ads targeted to users’ precise location, context and behavior in applications on mobile phones and internet sites.

POIdo is the world’s first LBA platform that creates a competitive marketplace where the price of advertising is determined by the market (advertisers compete for ad visibility).

POIdo is the world’s first LBA platform where virtual billboards can be placed at optimal locations, not just the business location.
The user sees the ad message within the application in use when approaching a virtual billboard or as a result of searching for a nearby address.

“We are very impressed with both the number and quality of submissions we received for MobiTechFest Americas. This is a showcase of the latest technology being developed in the mobility industry, and the event is a must-attend for innovators and the top investors in the field,” said Investorfest Media founder Gopan Madathil. “We are pleased to select POIdo from a list of more than 60 companies that submitted to present at this exclusive mobile industry focused venture conference.”

About POIdo
POIdo is an advertising platform displaying geocontext–targeted ads based on a user’s precise location, context and behavior in applications on mobile phones, portable navigation systems and internet sites.
POIdo was launched in March 2010 and offers its services to businesses of Moscow region. LBA services will be available in other regions and countries shortly.
Contact for POIdo:
Polina Rybakova
phone: +7 (495) 649 89 36
prybakova@poido.com

About LifeScienceFest and Investorfest
MobiTechFest™ is a part of the Investorfest™ series of events produced by Investorfest Media, a leading producer of early stage venture conferences focused on the mobile/wireless and life sciences industries. Since the organization’s first conference in August 2006, more than 80 companies have been featured and 64 of them went on to raise more than US$250 million in funding. For more information and to register for MobiTechFest Americas 2010, visit http://www.mobitechfest.com.
Contact for MobitechFest:
Gopan Madathil
Investorfest Media
+1 (415) 946-4038

POIdo Leads Charge On Location-based Advertising in Russia

polina — Wed, 08 Sep 2010 10:21:36 +0000

Location or geo-based advertising is a hot topic for the online marketing industry. FourSquare and Facebook have both made moves towards geo-marketing. Home-grown start-up POIdo has also entered the fray with their service. It’s definitely one to keep on your radar.

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By Nick Wilsdon
September 8, 2010
RussianMarketer

Location-based advertising system POIdo starts showing ads on the major mapping service in Russia

polina — Wed, 28 Jul 2010 05:29:40 +0000

Millions of users of Maps@Mail.ru, the major mapping service in Russia, will see POIdo geocontext ads

Russia’s leading internet portal Mail.ru became the first Russian web resource displaying geocontext ads. POIdo ads will be shown in Maps@Mail.ru, a mapping service providing data about road traffic in Moscow, St. Petersburg and other big Russian cities.

The new geocontext advertising service is a perfect fit for the mainstream business audience. POIdo ads are equally useful for both large companies with numerous locations and small businesses serving local clients, such as shops, cafes and car washes.

Geocontext advertising is especially lucrative for small businesses that lack large advertising budgets. Advertisers register and then launch ad campaigns by establishing virtual billboards on a map of the city and adjusting ad display range and price per view. Moreover, advertisers can limit the time the ad displays and choose what to pay for: view, click, call or coupon.

The geocontext nature of POIdo ads means the user of Maps@Mail.ru would only see an ad if it corresponds to her interests and is located within her area of interest. As a result, the user treats these ads as a free value-added service instead of considering them spam. For example, a user can see a list of nail salons in a given part of the city.

“Integration of POIdo with Maps@Mail.ru is a key step in the development of geocontext advertising in Russia,” — says Nick Mikhailovsky, POIdo CEO, “Two to three million ads shown each day are significant even for Russia’s most prominent advertisers. As for the cost, it still remains sufficiently lower than that of traditional promotion methods. Agreement of POIdo and Mail.ru is a breakthrough of geocontext advertising establishing a bright outlook for the very concept of location-based advertising.”

Mail.ru provides a new service to advertisers; integrating geocontext advertising into its offerings is yet more proof of its technological leadership.

About POIdo
POIdo is an advertising platform displaying geocontext-targeted ads based on a user’s precise location, context and behavior in applications on mobile phones, portable navigation systems and internet sites.
POIdo was launched in March 2010 and offers its services to businesses in the Moscow region. LBA services will be available in other regions and countries shortly.
For more information please contact us:
phone: +7 (495) 617 1609
e-mail: info@poido.ru
pr@poido.ru

About Mail.ru:
Mail.ru is the leader in the Russian Internet market. Projects of Mail.ru are visited monthly by more than 52 million users. Projects include: Russia’s most popular web mail service, Mail.ru; instant messenger Mail.ru Agent; online diary service Blogs@Mail.ru; social network MyWorld@Mail.ru; social search engine Answers@Mail.ru; the Russian Internet’s largest photo and video hosting sites Photo@Mail.ru and Video@Mail.ru; the leading game portal Games@Mail.ru; electronic mailing list service MailingLists@Mail.ru; trade system Goods@Mail.ru; dating and communication services Dating@Mail.ru and Chats@Mail.ru; topical services News@Mail.ru, Afisha@Mail.ru, Lady@Mail.ru, Auto@Mail.ru and many others.

MobileBeat: POIdo makes location-based advertisers compete for your attention

polina — Wed, 14 Jul 2010 07:36:37 +0000

POIdo is one of 20 promising startups included in the MobileBeat 2010 Startup Competition and is in the running for one of two coveted Tesla Awards.

POIdo, one of a number of location-based advertising startups, is putting a new spin on the concept. The Moscow-based company is able to target advertisements at users based on their exact locations, the context of them being there, and their recent behavior in other applications on their phones.

Read the full article
By Camille Ricketts
July 12, 2010
VentureBeat

Status of POIdo as an innovative company confirmed by the Ministry of Economic Development and Trade of the Russian Federation

polina — Fri, 09 Jul 2010 13:47:30 +0000

Location-based advertising platform POIdo was recognized as an innovative company by the Ministry of Economic Development and Trade and awarded a resident status for the Tomsk Special Economic Zone

Moscow /Tomsk, July 9, 2010.
Special Economic Zones (SEZs) were first established in Russia in 2005 to gather clusters of the most advanced high-tech companies and to promote innovations. SEZs provide buildings and other infrastructure, incentives and concessions to the carefully selected companies. Overall, there are 16 SEZs in Russia, of which only 5 are for Technical Innovation: Tomsk, Zelenograd, Dubna, Neudorf and Novo-Orlovskoye.

Resident status for Tomsk Special Economic Zone will provide POIdo with far more opportunities for business development via access to the newest technologies, international contacts and other opportunities.

Nick Mikhailovsky, CEO of POIdo, said: “While we have traditionally enjoyed government support, this is the first manifest of the new course of the Russian Federal Govt. to support innovation that brings practical result for us”.

POIdo is a pay-per-action location-based advertising (LBA) platform providing ads targeted to users’ precise location, context and behavior in applications on both mobile phones and internet sites.

POIdo is the world’s first LBA platform that creates a competitive marketplace where the price of advertising is determined by the market (advertisers compete for ad visibility).

POIdo is the world’s first LBA platform where virtual billboards can be placed at optimal locations, not just the business location.

The user sees the ad message within the application in use when approaching a virtual billboard or as a result of searching for a nearby address.

About POIdo
POIdo is an advertising platform displaying geocontext–targeted ads based on a user’s precise location, context and behavior in applications on mobile phones, portable navigation systems and internet sites.

POIdo was launched in March 2010 and offers its services to businesses in the Moscow region. LBA services will be available in other regions and countries shortly.

For more information please contact us:
phone: +7 (495) 617 1609
+7 (3822) 42 91 44
e-mail: info@poido.ru
pr@poido.ru

POIdo wins Geo-Loco Startup Competition and becomes a MobileBeat 2010 Startup Competition Finalist

polina — Thu, 01 Jul 2010 17:06:45 +0000

Location-based advertising platform POIdo is announced one of six winners of Geo-Loco Startup Competition and one of 20 finalists of the MobileBeat 2010 Startup Competition

San Francisco – July 1, 2010 –
Finalists of the MobileBeat 2010 Startup Competition and winners of the Geo-Loco Startup Competition have been announced. Nick Mikhailovsky, POIdo CEO, will first present POIdo platform to over 450 influencers, investors, and press on July 12-13 in San Francisco at The Palace Hotel, and then will pitch the platform to 100s of Geo-Loco professionals on July 21st.

POIdo is a pay-per-action location-based advertising (LBA) platform providing ads targeted to users’ precise location, context and behavior in applications on mobile phones and internet sites.

POIdo is the world’s first LBA platform that creates a competitive marketplace where the price of advertising is determined by the market (advertisers compete for ad visibility).

POIdo is the world’s first LBA platform where virtual billboards can be placed at optimal locations, not just the business location.

The user sees the ad message within the application in use when approaching a virtual billboard or as a result of searching for a nearby address.

POIdo was launched in March 2010 and offers its services to businesses of Moscow region. LBA services
will be available in other regions and countries shortly.
For more information please contact us:
phone: +7 (495) 649 89 36
e-mail: info@poido.ru
pr@poido.ru

About MobileBeat 2010
Hosted by VentureBeat, MobileBeat 2010 is taking place July 12-13 in San Francisco at The Palace Hotel. This year’s theme is “The Year of the Superphone and Who Will Profit” with top executives from AT&T, Google, Facebook, Samsung and many others sharing their thoughts.
MobileBeat is known as Silicon Valley’s premier mobile event, bringing together 500 of the industry’s top VCs, mobile execs, journalists and entrepreneurs. Many previous winners of the Startup Competition have gone on to become mobile juggernauts, including AdMob, Loopt and Touchnote.

There is still time to register for MobileBeat and see POIdo present in person. For more details please visit:

http://events.venturebeat.com/mobilebeat2010/

About Geo-Loco Startup Competition
The six winners of Geo-Loco Startup Competition get an opportunity to pitch their geo-location companies to the Geo-Loco conference attendees comprised of 100s of Geo-Loco obsessed VCs, angel investors, executives from startups and large companies, and media at the 2010 Geo-Loco conference on July 21st in San Francisco, CA.

More info on the Geo-Loco Startup Competition can be found at: http://geoloco.tv/

LBA platform POIdo launched today

polina — Tue, 16 Mar 2010 11:34:18 +0000

POIdo, the new advertising platform providing targeted ads using customers’ precise location, context and behavior in applications on mobile phones, portable navigation systems and internet site, launched today.

March 16, 2010. Moscow, Russia. POIdo (www.poido.ru), the first location-based advertising (LBA) service in Russia, successfully launched today. The platform is based on a patent-pending technology of Geocontext auctions: advertisers compete for ad lots, since a user sees only the most efficient ads on a given field.

POIdo is specifically designed to provide cost-effective, virtual advertising to small, local businesses. The user sees the ad message within the application in use when approaching a virtual billboard or as a result of searching for a nearby address. As a result, users accept the ads as a value-added free service instead of considering them spam.

POIdo provides API for both advertisers and publishers, enabling development of innovative applications with location-aware monetization/advertising built in.

Nick Mikhailovsky, POIdo CEO, says: “Our initial roll out is the Moscow, Russia market. However, as the system evolves and the number of locations expands local advertisers in other countries will be able to address their target customers more efficiently.”

For more information please contact us:
phone: +7 (495) 649 89 36
e-mail: info@poido.ru
pr@poido.ru