Location-based advertising platform POIdo was recognized as an innovative company by the Ministry of Economic Development and Trade and awarded a resident status for the Tomsk Special Economic Zone
Moscow /Tomsk, July 9, 2010.
Special Economic Zones (SEZs) were first established in Russia in 2005 to gather clusters of the most advanced high-tech companies and to promote innovations. SEZs provide buildings and other infrastructure, incentives and concessions to the carefully selected companies. Overall, there are 16 SEZs in Russia, of which only 5 are for Technical Innovation: Tomsk, Zelenograd, Dubna, Neudorf and Novo-Orlovskoye.
Resident status for Tomsk Special Economic Zone will provide POIdo with far more opportunities for business development via access to the newest technologies, international contacts and other opportunities.
Nick Mikhailovsky, CEO of POIdo, said: “While we have traditionally enjoyed government support, this is the first manifest of the new course of the Russian Federal Govt. to support innovation that brings practical result for us”.
POIdo is a pay-per-action location-based advertising (LBA) platform providing ads targeted to users’ precise location, context and behavior in applications on both mobile phones and internet sites.
POIdo is the world’s first LBA platform that creates a competitive marketplace where the price of advertising is determined by the market (advertisers compete for ad visibility).
POIdo is the world’s first LBA platform where virtual billboards can be placed at optimal locations, not just the business location.
The user sees the ad message within the application in use when approaching a virtual billboard or as a result of searching for a nearby address.
About POIdo
POIdo is an advertising platform displaying geocontext–targeted ads based on a user’s precise location, context and behavior in applications on mobile phones, portable navigation systems and internet sites.
POIdo was launched in March 2010 and offers its services to businesses in the Moscow region. LBA services will be available in other regions and countries shortly.
For more information please contact us:
phone: +7 (495) 617 1609
+7 (3822) 42 91 44
e-mail: info@poido.ru
pr@poido.ru
