POIdo, the new advertising platform providing targeted ads using customers’ precise location, context and behavior in applications on mobile phones, portable navigation systems and internet site, launched today.

March 16, 2010. Moscow, Russia. POIdo (www.poido.ru), the first location-based advertising (LBA) service in Russia, successfully launched today. The platform is based on a patent-pending technology of Geocontext auctions: advertisers compete for ad lots, since a user sees only the most efficient ads on a given field.

POIdo is specifically designed to provide cost-effective, virtual advertising to small, local businesses. The user sees the ad message within the application in use when approaching a virtual billboard or as a result of searching for a nearby address. As a result, users accept the ads as a value-added free service instead of considering them spam.

POIdo provides API for both advertisers and publishers, enabling development of innovative applications with location-aware monetization/advertising built in.

Nick Mikhailovsky, POIdo CEO, says: “Our initial roll out is the Moscow, Russia market. However, as the system evolves and the number of locations expands local advertisers in other countries will be able to address their target customers more efficiently.”

About POIdo
POIdo is an advertising platform displaying geocontext–targeted ads based on a user’s precise location, context and behavior in applications on mobile phones, portable navigation systems and internet sites.
POIdo was launched in March 2010 and offers its services to businesses of Moscow region. LBA services will be available in other regions and countries shortly.

For more information please contact us:
phone: +7 (495) 649 89 36
e-mail: info@poido.ru
pr@poido.ru